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Italian agritourism: the unique national brand of Italian agritourism

A sunflower which ideally envelops a farmhouse and an evaluation from one to five sunflowers: this is the 'Italian agritourism' brand which identifies Italian farming holiday firms authorised to operate and proposes a single classification system. The aim is to protect the typical and personal nature of Italian agritourism, as an offer of rural hospitality, organised as part of the farming firm, giving its guests access to the landscaping, food and drink and natural heritage of different areas. An initiative by the Ministry of farming, food and forestry policies in collaboration with Regional administrations and national agritourism associations. See this video for a better understanding of the Italian agritourism sector, the reason for the unique brand and the system of classification: